Macquarie Bank

The entrepreneurial spirit of Macquarie gives their people ‘freedom within boundaries’, and 3C has been defining the boundaries of the brand for four of their five businesses over the years.

Our brief was to differentiate between the various entities and yet remain true to the overarching Macquarie brand.

Service provided: Advertising / Brand Workshops / Branding / Conference / Branding / Event Branding / External / Communication / External Signage / Guidelines / Internal Communication / Magazines / Naming / Newsletters / Promotional Items / Taglines / Video Production