BOQ Specialist

When BOQ acquired a division of Investec, 3C were asked to create a brand positioning and advertising campaign for the new entity, BOQ Specialist.

This is a niche banking service that targets medical and accountancy professionals and prides itself on the most profound understanding of its clients’ lives. We developed the core proposition of ‘Expert Partnership’ and created a campaign with an empathic style and tone of voice that made it credible.